Interview with Julien RAYNAUD, L’Agencerie Développement

Six years after opening your first branch in Albi, what can you tell us about the growth of the L’Agencerie Group?

The Albi Pilot Agency is gradually continuing to expand. We’ve outgrown our current office space, so this is a nice sign of growth.

Over the next two years, we plan to build a truly modern office that will serve as a vibrant space for both our employees and clients to gather and interact, complete with reception areas.

At the same time, following our locations in Bordeaux and Anglet, we have just opened a third franchise in Hossegor, and the Bayonne location will open by the end of January.

Sylvain Marconnet decided to open a second branch following the one in Anglet, proving that the business model is sustainable.
The L’Agencerie brand seems to be thriving on the West Coast, and I’m delighted to see it. As a franchisor, I want our franchisees to be completely successful and to grow their businesses. They are our primary advocates.

As such, we also operate as a Qualiopi-certified training center, enabling us to provide our franchisees and their employees with high-quality continuing education programs that, of course, comply with the ALUR Act but go well beyond it in terms of content and knowledge sharing.

As such, the new buildings will feature a large training room so that employees from all branches can come to Albi to attend training sessions in a unique setting.

How do you see the future?

The brand is currently expanding exclusively through our network. I want to maintain our growth pace by opening one to two branches per year.

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If you were to send a message to our future franchisees?

Embarking on an entrepreneurial venture—especially in the real estate sector—is undoubtedly a real obstacle course these days.

Between the overwhelming administrative hurdles, the constantly changing landscape of legislation and tools—and indeed, the world in which we operate—I am firmly convinced that the L’AGENCERIE franchise offers undeniable advantages for anyone looking to start and grow their own real estate agency.

I come from a team sport, and within our organization, I’m seeing the benefits of certain collaborative efforts, as well as our professional exchanges and recommendations, which are helping us grow faster and further.

 

Julien

Julien